Arab region's first-ever interactive virtual concert "Love & Forget" with a rising performer, Lara Scandar, allowing women especially in the KSA, to take part in a concert.
Celebrate the novelty of Herbal Essences Natural Collection across the Arab region with women in the KSA as its target market by creating a first-of-its-kind experience
Viewers were able to select a hairstyle, cheer along, share messages, and get backstage access for a personalized virtual album signing
Region’s top trending topic within 45 minutes after announcement
550,000 unique visits to website
50,594 concert attendees
40% of audience from KSA