Teaser/Revealers for a mental health organization, putting the spotlight on the lack of awareness but mostly lack of acceptance of mental illness in Lebanon.
25% of the Lebanese population has or has had a mental disorder at some point in their lives.
Brochures and a website will support the campaign to put mental health on top of mind.
An installation that visualizes the impact of donating to IDRAAC, allow passerby to donate to instantly change the way the person on the screen feels.